Choosing the right SEO company can be a bit tricky- there are many to select from, and all of them boast amazing results and great company cultures. But, selecting the right denver local seo is important.
If you are preparing the SEO strategy, take a close look at the latest SEO trends & predictions 2023 before going ahead! Continue reading to know more about what you can expect with SEO company in the upcoming year and how to optimize the best SEO strategy for such trends.
Tightened headers
Google rolled out the new search ranking called Passages. It is one great feature that allows Google rank certain specific sections of the page semi-independently from a page itself. Rather than ranking the whole page over relevancy, Google now can score for more relevance in the specific sections of page.
For the marketers, such change is not a concern –considering your pages are well-organized. And if not, it is better to tighten the page headers and provide better context for various sections, allowing Google to understand the content irrespective of markup.
Surge Of the Video Content
Another SEO trends will be to include the video content into your SEO strategy. Video marketing will make your users to stay tuned with your content. Your video content can include the storyline of incidence or situations that is linked to your customers.
Videos are a medium that will help you to show your products and services in action to the visitors. Even though video isn’t the cheapest types of content, definitely it is quite engaging with the high ROI.
Local SEO Improves Website Conversions
Local optimization is mainly focused on specific neighborhoods or cities where your business is situated. And SEO strategy does it by optimizing your website & content as per local users. It includes creating the “Google listing”, backlinks and local citations, and positive reviews over various social media networks. It leads to higher business opportunities and footfalls, whether offline or online. Hence, these are some top SEO trends that you must check out and apply to your own SEO strategies.
